Adgooroo
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| Type | Private |
|---|---|
| Founder(s) | Richard Stokes |
| Headquarters | Chicago, USA  ] |
| Key people | Richard Stokes, President, Founder, Chief Gooroo Gary Allen, CEO |
| Industry | Marketing |
| Employees | 35 |
| Website | http://www.AdGooroo.com/ |
AdGooroo is a market research company for search engine advertisers. AdGooroo monitors Google, Yahoo, MSN, Baidu, AOL, and Ask for paid search, natural rankings, and potential trademark infringement activity. The AdGooroo service is a commercial platform whereby customers pay a monthly service fee to access data reports for the industry vertical.
AdGooroo is of value to internet marketers because it gives them third-party data about both their own as well as their competitors' search engine activity. This data includes:
- Rankings of all websites in both paid and natural search results
- Lists of competitors' keywords
- Historical ad archive
- Benchmarking of any two companies
- Contribution of search activity to brand awareness
- Metrics indicating level of historical competition (seasonality)
AdGooroo releases quarterly estimates of search engine advertising activity. These estimates are widely used for guidance in predicting quarterly revenue figures.
Contents |
[edit] Articles Asserting Significance
AdGooroo is frequently referenced by third-party agency, analysts, and media outlets. Some recent mentions include:
- "Study: Edwards Search Campaign Lacks Efficiency, McCain's Is Strong" [1]
- "Search Engine Marketing Vendors" [2]
- "The Future of Search Engine Marketing & Technology" [3]
- "Tools for Benchmarketing a Search Campaign" [4]
- "Search Insider Summit - Competitive Intelligence" [5]
- "New data point to trouble for Microsoft search business" [6]
- "Even Online Ads Face Slowdown" [7]
- "Can Google (GOOG) Fix "Quality Control" Keyword Mistake And Boost Revenue?" [8]
[edit] Products
- AdGooroo Express - track PPC and organic rankings, find competitors' keywords, test pay-per-click campaigns for problems, campaign charting, and basic data mining. Google US only.
- SEM Insight - all features of Express, benchmark campaigns, generate competitive SEO and PPC data, access historical ad archive. Google, Yahoo, MSN, Baidu. 14 countries including US, UK, Australia, Japan, most of Western Europe, Mexico, Brazil.
- Trademark Insight - Generates reports of potentially infringing activity for trademarks
[edit] Customers
AdGooroo has over 1,000 customers consisting primarily of large agencies and advertisers[9], including:
- 24/7 Real Media
- Double Click / Performics
- CoreMetrics
- iCrossing
- LinkShare
- MSN
- Starcom / SMG Search
- Southwest Vacations
- Target
- Turtle Wax
[edit] Awards
- 2007 ITA City Lights "Newcomer of the Year" nomination.
- 2004 Development grant awarded by Chicago Entrepreneurial Center
- 2004 Entrepreneur of the month award to founder, Richard Stokes
[edit] References
- ^ "Study: Edwards Search Campaign Lacks Efficiency, McCain's Is Strong". ClickZ. 2007. http://www.clickz.com/showPage.html?page=3626324. Retrieved on 2007-07-05.
- ^ BtoB Magazine, BtoB's Interactive Marketing Guide 2007, page 17.
- ^ Incremental Advantage Publishing, The Future of Search Engine Marketing & Technology, page 66
- ^ Cam Balzer (2007). "Tools for Benchmarketing a Search Campaign". Chief Marketer. http://chiefmarketer.com/search_benchmark_070307/index.html. Retrieved on 2007-07-05.
- ^ "Search Insider Summit - Competitive Intelligence". WebProNews. 2007. http://www.webpronews.com/blogtalk/2007/05/11/search-insider-summitsearch-insider-summit-competitive-intelligence. Retrieved on 2007-07-05.
- ^ John Letzing (2008). "New data point to trouble for Microsoft search business". MarketWatch. http://www.marketwatch.com/news/story/new-data-point-trouble-microsoft/story.aspx?guid=%7B74781B88-65D2-4783-9001-4EF97E7581D3%7D&dist=hplatest. Retrieved on 2008-07-08.
- ^ Pete Barlas (2008). "Even Online Ads Face Slowdown". Investor's Business Daily. http://www.investors.com/editorial/IBDArticles.asp?artsec=17&artnum=1&issue=20080711. Retrieved on 2008-07-11.
- ^ Michael Learmonth (2008). "Can Google (GOOG) Fix "Quality Control" Keyword Mistake And Boost Revenue?". Silicon Alley Insider. http://www.alleyinsider.com/2008/7/can-google-goog-bring-back-missing-keyword-ads-and-revenue. Retrieved on 2008-07-17.
- ^ "AdGooroo clients". AdGooroo. 2007. http://adgooroo.com/clients.php. Retrieved on 2008-07-18.
[edit] See also
Competitors in the internet market research space include Hitwise and Trellian.
