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Omnicom Group

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Omnicom Group
Type Public (NYSE: OMC)
Founded 1944
Headquarters New York, New York, USA
Key people John Wren, CEO & President
Industry Advertising Agency
Revenue ▲$13.359 billion USD (2008)
Operating income ▲$1.689 billion USD (2008)
Net income ▲$1.000 billion USD (2008)
Employees 70,000 (2007)
Website http://www.omnicomgroup.com

The Omnicom Group (NYSE: OMC) is the world's second-largest advertising agency holding company in terms of revenue and one of the "Big 6" advertising holding companies; the other companies being WPP Group plc, Interpublic, Publicis, Dentsu and Havas. Its major holdings include the advertising agency networks BBDO, TBWA Worldwide, and DDB Worldwide. Its portfolio of companies also includes public relations, lobbying, marketing services, interactive design, CRM specialists and media buying services.

Omnicom's specialty marketing and public relations agency holdings are managed by its Diversified Agency Services division. Among Omnicom's PR agency holdings are Brodeur Worldwide, Fleishman-Hillard, Ketchum Inc., Luntz-Maslansky Strategic Research and Porter Novelli. In 2005, Omnicom acquired its first search engine marketing firm, Chicago-based Resolution Media, and its first brand licensing consultancy, The Beanstalk Group.

Omnicom was formed in 1986 from the merger between advertising agency networks DDB Needham and BBDO. Sometimes referred to as the "Big-Bang" merger, it was spearheaded by BBDO Worldwide CEO Allen Rosenshine, who was responding to competitive threats from other large advertising agency comglomerates. In 1993 Omnicom acquired TBWA Worldwide, a major advertising agency network.

Contents

[edit] Quick facts

  • Revenue (2008): 13.359 B
  • Revenue (2007): 12.694 B
  • Revenue (2006): 11.376 B
  • Revenue (2004): 9.747 B
  • Employees (2004): 61,000
  • Omnicom's CEO is John D Wren. CFO is Randall Weisenburger. The Chairman of the Board is Bruce Crawford. It is headquartered on Madison Avenue in New York City.

[edit] Companies

[edit] Advertising and Media

[edit] Channel & Field Marketing

[edit] Public relations

[edit] Customer Relationship Management

[edit] Full Service Marketing Agencies

[edit] Specialty

[edit] Marketing Technology

[edit] Market Research

[edit] Competition

In order of revenue

[edit] Timeline

  • 1986 Omnicom established
  • 1991 WPP sells its 22% stake in AMV to Omnicom for £7.5m
  • 1993 TBWA acquired by Omnicom
  • 1996 sells 13% holding in Aegis for £45.4m
  • 1996 Omnicom's BBDO Worldwide raises stake in AMV from 28.4% to 29.6%
  • 1998 takes 20% of I&S, Japan's eighth-largest ad agency
  • 2002 buys TPG (inc The Peter Group, AI Advertising and Topak Marketing)
  • 2005 buys Resolution Media
  • 2005 buys Luntz-Maslansky Strategic Research

[edit] Governance

The company is governed by a board of directors. Current members of the board are: Robert C. Clark, Leonard S. Coleman, Jr., Errol Cook, Bruce Crawford, Susan Denison, Michael Henning, John R. Murphy, John R. Purcell, Linda Rice, Gary Roubos, and John D. Wren.

[edit] External links

[edit] Company websites

[edit] Productions

[edit] References

  1. ^ Omnicom Group Announces Agreement to Acquire Abbott Mead Vickers PLC | Business Wire | Find Articles at BNET.com
Retrieved from "http://en.wikipedia.org/wiki/Omnicom_Group"
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