Tata Sky
From Wikipedia, the free encyclopedia
 |
|
| Type | Joint venture between * Tata Group * STAR |
|---|---|
| Founded | 2004 |
| Headquarters | 3rd Floor, Bombay Dyeing AO building, P B Marg, Worli, Mumbai, India |
| Area served | All over india |
| Key people | Vikram Kaushik (Managing Director and CEO) |
| Industry | Media |
| Products | Direct-To-Home service & Satellite Television |
| Website | http://www.tatasky.com/ |
Tata Sky is a DTH satellite television provider in India, using MPEG-2 digital compression technology, transmitting using INSAT 4A at 83.0°E.[1]
Contents |
[edit] History
It is a joint venture between the Tata Group, that owns 80% and STAR Group that owns a 20% stake.[2] Tata Sky was incorporated in 2004 but was launched only in 2006. It currently offers close to 140[citation needed] channels and some interactive ones.
The company uses the Sky brand owned by British Sky Broadcasting.[3]
In October 2008, Tata Sky announced launching of PVR service Tata Sky+ which allowed 45 hours of recording in a MPEG-4 compatible Set Top Box. The remote is provided with playback control keys and is being sold with special offers for existing suscribers.
In 2008, Singapore-based Temasek Holdings picked up 10% stake in Tata Sky from the Tata Group. This has diluted Tata's stake in the venture to 70%.
STAR’s parent company, News Corporation, owns an International group of DTH businesses that include BSkyB in UK, Sky Italia in Italy and Foxtel in Australia.
[edit] Packages and Services
 |
This article is written like an advertisement. Please help rewrite this article from a neutral point of view. For blatant advertising that would require a fundamental rewrite to become encyclopedic, use {{db-spam}} to mark for speedy deletion. (June 2009) |
Since its launch, Tata Sky has served different consumer segments by offering a variety of packages based on their requirements. To provide flexibility, Tata Sky allows consumer to select the Base packages as well as Add-On packages as per your requirement. You can also choose from a variety of Annual and Semi-Annual packages.
Channel Packages
2.4 Actve Services:
- Actve Mall: Allows you to shop online. Avail of attractive prices on all products.
- Actve Wizkids: Designed for preschoolers, Actve Wizkids is an educational, yet entertaining television based service aimed at continuing a child’s learning process at home through a host of fun-filled games covering Maths, the English language and GK.
- Actve Stories: A television based audio visual story book that children can read and listen to at their own pace. Aimed at children of 2–7 years, the service features new stories from the likes of Panchatantra, Jataka tales and Hitopadesh and Indian mythology. The stories can be enjoyed in error and accent free voiceovers in English, Hindi, Marathi, Tamil, Telugu, Bengali and Marathi.
- Actve Learning: Aimed at children in the age group of 7–12 years, Actve Learning uses interactive quizzes on Science, Mathematics, and General Knowledge to enhance children’s knowledge as well as prepare them for competitive examinations. The questions are based on the syllabus of classes 1-5 in ICSC / IGCSC / CBSE and other state board schools.
- Actve Topper: An interactive service that provides you with revision tests and key learnings for chapters taught in Maths and Science in classes 9-12.
- Actve Games: This service allows you to choose from six interactive games on your TV that can be played with the Tata Sky remote.
- Actve Darshan: This service allows you to get 24x7 darshan of Shirdi Sai Baba, Mumbai’s SiddiVinayak, ISKCON and Kashi Vishwanath on your television, throughout the day.
- Actve Sports: This service allows you to watch cricket the way you want with exclusive features like choice of commentary language, highlights on-demand and player statistics. Actve Sports is available on select events only.
- Actve Matrimony: This service allows you to get free access to 1000 new profiles every week on Actve Matrimony on your TV, at the press of the button. The listings on Actve Matrimony are sourced on an opt-in basis from premium members of BharatMatrimony.com
- Actve Cooking: On Actve Cooking you can get your favourite recipe when you want at the press of a button. The service features four new and easy-to-cook recipes daily, from master chefs across the country along with handy kitchen tips.
- Actve Astrology: This service offers daily astrology predictions, at the press of a button.
- Actve STAR News: This service allows you to control how and when you want to watch the news.
- Showcase: This service allows you to watch the latest blockbusters in original prints, with a single ad-break from the comfort of your home. Showcase events can be ordered once and enjoyed multiple times through the day.
[edit] Tata Sky+
Tata Sky+ is a premium set-top box-cum-Personal Video Recorder that allows recording up to 45 hours of live TV, recording one programme while watching another, pause a live telecast and review a TV programme.
[edit] Certifications and Honors
[edit] ISO 27001:2005 accreditation
In March 2009, Tata Sky, became the first Indian direct-to-home (DTH) service provider to be awarded the ISO 27001:2005 accreditation, the benchmark for information security. ISO 27001:2005 is an international standard that provides specifications and guidance for the establishment and proper maintenance of an Information Security Management System (ISMS). The assessment for the certification was conducted by Intertek Systems Certification, the management systems registration business unit of Intertek Group. This certification confirms that every transaction carried out through Tata Sky’s IT systems are highly secure.
[edit] SUPERBRAND 2009 – 2010
Tata Sky was selected as a SUPER BRAND for the year 2009-2010 by an independent and voluntary council of experts known as Superbrands Council. It is the only Indian DTH to have won this distinction.
[edit] Controversy and Dishonours
Tata Sky has been the target of many frustrated customers for having poor video quality, high charges, arbitrary channel selection, incompetent/ignorant customer care, and privacy concerns. While being advertised as 'DVD-quality' picture and 'CD-quality' sound, Tata Sky video/sound quality is nowhere that level, and is instead highly compressed low quality MPEG-2 video (rather than DVD-like high bitrate MPEG-2).[4][5][6]
[edit] See also
[edit] References
- ^ "Tata Sky on Insat 4A". LyngSat. http://www.lyngsat.com/packages/tatasky.html. Retrieved on 2008-08-10.
- ^ "Tata Sky". http://www.tata.com/company/profile.aspx?sectid=xYlRmUNSmZM=. Retrieved on 2008-08-10.
- ^ "Tata Sky Corporate Info". http://www.tatasky.com/corporate-info.html. Retrieved on 2008-08-10.
- ^ Tata Sky - DVD Quality??[1]
- ^ A Conspiracy Called Tata Sky[2]
- ^ Another Bad Experience With TataSky – No more cheers[3]
[edit] External links
|
||||||||||||||
